Shooting of the Campaign Autumn & Winter 2012
This week-end Daniel Hechter shot its 2011/2012 Fall and Winter campaign in Montmartre, a very typical Parisian neighbourhood that also became very famous when the international blockbuster movie Amelie was filmed there! This area was chosen for its accurate representation of the brand’s style and values. Commuters at the Lamarck tube station were able to enjoy our fresh-looking shooting stage that had been covered in snow for the occasion on that bright and sunny week-end.
Keep an eye on our blog as the beautiful pictures that were shot will soon be available on it!