Month: juin, 2011

Daniel Hechter retrouve le Paris Saint‐Germain

8 juin 2011 DH Author Sponsorship 0 Comments

Daniel Hechter sera l’habilleur officiel du Paris Saint‐Germain Football Club pour les deux prochaines saisons ! Ce partenariat sonne comme une évidence quand on connait les liens privilégiés qui existent entre Daniel Hechter et le club.

Monsieur Hechter, président du Paris Saint‐Germain de 1974 à 1978, créa le célèbre maillot bleu à bande rouge centrale verticale et liserés blancs, devenu le maillot historique du club.

Le costume officiel Daniel Hechter sera porté par les joueurs lors de leurs déplacements européens et des matchs Canal+ de Ligue 1 à domicile.

Fondé en 1970, le Paris Saint‐Germain FC, est l’un des clubs les plus performants sur la scène européenne et présente l’un des plus beaux palmarès du football français.

A la veille de son 50ème anniversaire, la griffe Daniel Hechter est fière de célébrer ce qui compose ses valeurs et son ADN de marque dont le marketing sportif est un des fondamentaux.

Daniel Hechter teams up with the Paris Saint-Germain (PSG)

Daniel Hechter has been selected as the official brand to dress the PSG Football Club for the next two seasons!  This partnership sounds obvious given the special relationship Daniel Hechter and the club have.

Indeed, Mister Hechter, president of the PSG from 1974 to 1978, created the famous blue shirt with a red vertical central stripe and white borders, which is now a symbol of the club.

The official outfit will be worn by the players during European trips and Canal+ first league home games.

Founded in 1970, the PSG is one of the most competitive football clubs in Europe and has one of the most impressive list of victories of the French football league.

On the eve of its 50th anniversary, Daniel Hechter is proud to celebrate what compose its values and its brand’s core in which the sportive marketing is one of its foundations. 

Gaspard Proust on stage at the 38!

7 juin 2011 DH Author Events 0 Comments

For our third After Work at the 38, we had the honor to welcome Gaspard Proust to talk about “creation and provocation”.  Gaspard Proust is a man of many lives. Indeed after being a banker in Switzerland he decided to drastically change his life to become a humorist.  This career choice was definitively a right turn for him given that he is now filling up Paris’ theaters.

On stage like in real life, Gaspard Proust blurs the boundaries between the artist and the man.  Just like his humor, he tends to have a very cynical approach to life, probably due to his past lives in Ex-Yugoslavia and Algeria, two countries who have known many wars.

During his interview Gaspard Proust answered in his own way to the journalist Julien Arnaud, bringing smiles and laughter amongst the audience.  Due to his very personal humor, people tend to see him as a provocateur.  However, as he explained, people react and laugh because they recognize themselves or a reality in his performances, which makes him an observer rather than a provocateur.  For him, the stage is a space for freedom: “it doesn’t matter to be misogynist on stage, but it does in real life.”

Gaspard Proust’s secret to make an audience laugh is to surprise them. And as the interview showed, he manages this technique to perfection!

He is now taking on new challenges by playing in a new French movie called Love lasts three years out February 2012.

Having a humorist such as Garpard Proust last Monday was a new and exciting experience that pleased the audience!